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On May 25th, 2014, the 2nd Annual Live Ultimate RUN Los Angeles took place outside the Staples Center in Downtown LA and featured a quarter marathon, 5K Run/Walk & Ultimate Kids Dash with over 2,000 participants. The event helped raise awareness for America’s hungry children in support of Share Our Strength’s No Kid Hungry and the Live Ultimate End Child Hunger Initiative with the motto “Don’t Stand For Hunger, Run To Help End It!”. The race and weekend’s events were hosted by Olympian & American Record Holder in the Marathon, Ryan Hall. Sponsors included T-Mobile, Porsche, Samsung, Sprouts, Barry's Bootcamp and KIND Snacks, among others.

On December 14th, 2014, the Serena Williams Live Ultimate Run South Beach took place for the first time ever in Miami Beach and featured a quarter marathon, 5K run/walk, Ultimate Kids Dash & Team Challenge. Over 2,500 participants and volunteers enjoyed this very special event which benefited the Serena Williams Fund with the goal to build computer labs for schools in Africa and mentor at risk youth in America. The start and finish line and post race party took place in Lummus Park and the course took runners down world famous Ocean Drive and past many South Beach hotspots and spectacular ocean views along the boardwalk. Serena Williams and her sister Venus hosted the event, and other celebrities including several world class Olympic athletes and TV personalities supported by participating. Sponsors included Nike, Gatorade, Beats By Dre, Delta, Equinox Fitness Clubs, Whole Foods Market, Rose Capital Advisors, Douglas Elliman, Merchant Hub, Mission, Brickell Flatiron, Deliver Lean, The Clevelander and the Miami Beach Visitors & Convention Association.

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Charities Supported:

Share Our Strength’s No Kid Hungry (2012-2014), The Live Ultimate End Child Hunger Initiative (2012-2014), Serena Williams Fund (2014-2015), United Way/Puerto Rico Hurricane Relief (2017), Little Lighthouse Foundation (2019), Alonzo Mourning Foundation (2020).

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Brand Collaborations:

Serena Williams, SEED Food & Wine Festival (2016-2018, Miami and Los Angeles), Nike, T-Mobile, Verizon, Delta, Whole Foods, Publix, Equinox, Gatorade, Beats by Dre, Nikki Beach, Braman BMW Miami.

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Cities of Major Events:

Miami Beach, Miami, Los Angeles, Santa Monica, Pasadena and San Francisco

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Celebrity/Professional Athlete Partnerships:

Serena Williams (2014-2015), Venus Williams (2014-2015), Ray Allen (2016-2018), Alonzo Mourning, Ryan Hall, Cam Levins, Shannon Rowbury, Alberto Salazar, Nike Oregon Project, Misty Diaz.

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