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On December 15th, 2012, the 1st Annual Live Ultimate RUN South Beach took place in Miami Beach, FL on the famed Ocean Drive with over 2,000 participants. Featured events included a quarter marathon (6.55 miles), 5-kilometer Run/Walk, Verizon Ultimate Team Challenge and Ultimate KIDS Dash. The event raised awareness for America’s hungry children in support of Share Our Strength’s No Kid Hungry and the Live Ultimate End Child Hunger Initiative with the motto “Don’t Stand For Hunger, Run To Help End It!”. The start and finish line as well as post-race party were hosted by Nikki Beach Club. Event Sponsors included Braman BMW, Whole Foods, Equinox Fitness Clubs and Verizon Wireless, among others.
Charities Supported:
Share Our Strength’s No Kid Hungry (2012-2014), The Live Ultimate End Child Hunger Initiative (2012-2014), Serena Williams Fund (2014-2015), United Way/Puerto Rico Hurricane Relief (2017), Little Lighthouse Foundation (2019), Alonzo Mourning Foundation (2020).
Brand Collaborations:
Serena Williams, SEED Food & Wine Festival (2016-2018, Miami and Los Angeles), Nike, T-Mobile, Verizon, Delta, Whole Foods, Publix, Equinox, Gatorade, Beats by Dre, Nikki Beach, Braman BMW Miami.
Cities of Major Events:
Miami Beach, Miami, Los Angeles, Santa Monica, Pasadena and San Francisco
Celebrity/Professional Athlete Partnerships:
Serena Williams (2014-2015), Venus Williams (2014-2015), Ray Allen (2016-2018), Alonzo Mourning, Ryan Hall, Cam Levins, Shannon Rowbury, Alberto Salazar, Nike Oregon Project, Misty Diaz.
