About Us



Live Ultimate is a healthstyle brand which focuses on wellness and beauty from the inside out. The company has developed an award-winning line of all natural, organic and sustain­ably sourced skin care products formulated with the maximum effective dosage of each botanical active ingredient, resulting in powerful, efficacious products that have the safest ratings on the Environmental Working Group’s Skin Deep database. Our products have also been certified vegan and cruelty-free by PETA. 


Live Ultimate recently launched The Ultimate Elixir, a revolutionary, organic blend of Nature’s most complete nutrient-rich superfoods and supergreens designed to alkalize, nourish and hydrate the body. This all-in-one whole food plant-based formula is the result of years of research to create the most nutrient rich product possible and considered a daily “must have” for those who want to achieve enlightened health and vitality.


Live Ultimate is more than a brand – it is a philosophy that runs through all aspects of the company, from running a carbon neutral Web presence and only using sustainably sourced botanical actives to a commitment to philanthro­py, through social movements including the Live Ultimate End Child Hunger Initiative and the annual Live Ultimate Run, which has partnered with Sports Illustrated Sportsperson of the Year Serena Williams for the past two years to benefit The Serena Williams Fund.



With uncompromising standards and the belief that we must continuously evolve, Live Ultimate creates "next level" best in class all natural wellness products that profoundly improve the quality of people's health, appearance and overall well being. With integrity, authenticity, knowledge and passion, we promise to continue to innovate and raise the bar in all that we do. Our mission is to inspire and educate people to become more mindful about what they put in and on their body and to live their best life possible. 


How do you #LiveUltimate?



Our Story

For as long as I can remember, I have been fas­cinated by longevity and healthy living. I poured through hundreds of books studying nutrition and the benefits of superfoods. I’ve always be­lieved that what we put in our body is what we get out of it. As a young student, I would regu­larly go to the health food store and purchase deep greens including spirulina and chlorella. Even then, I noticed almost immediately that my weight, digestion and metabolism improved.



However it was in 1996, at the age of 30, when I attended a Life Mastery program hosted by leading experts on heath and peak performance, that I developed a much deeper understanding of the benefits of nutrition. My main takeaway from this experience was that the foundation of peak performance in all aspects of life begins with a healthy, alkalized body. I then made the life-changing commitment to consistently start my day by taking a blend of supergreens and superfoods with a large glass of water for the rest of my life. It became totally logical that this simple morning routine of alkalizing, nourishing and detoxifying my body would have a profound, positive long-term impact on my health and well being. What I started noticing (and as I look back on photos) was that my body was becoming more lean and ripped. I also rarely got sick and when I did I was able to recover quickly.


Fast-forward 10 years and on my 40th birthday, I went for an annual physical where I was tested for everything including my hormones, which I had never done before. I was very curious as I considered this an internal report card of my 10 year consistent morning routine. The results were extraordinarily positive across the board. My doctor commented on how impressive these results were for some­one any age, let alone 40. I began to wonder, could this really be the result of my daily morning routine? As time went on and further credible scientific data confirmed what I was experiencing, I began passionately sharing my story with all of my friends and family. My beau­tiful wife, following this routine, transformed her already great figure into an incredibly toned body. She even bounced back into shape from both of her pregnancies with such ease and quickness that it was literally shocking to all that witnessed. There isn’t a friend that I shared this with that hasn’t experienced similar positive results.


Along the way on my health journey, I took a life-changing trip to the mountains of Peru to study and learn about various superfoods including Maca and Camu Camu Berry. Upon my return, I commissioned a book on Maca and launched the brand LIVE ULTIMATE. Inspired and energized, I set off on a mission to source the best and purest superfoods from around the globe to create the highest quality natural skincare and supplement products.


Now at the age of 50, my journey continues as I share my lifestyle routine with the rest of the world. I strongly encourage you to “Read Your Labels” and be mindful of what you put in and on your body. I hope you will take the Ultimate 30 Day Challenge by committing to start your morning with The Ultimate Elixir for 30 straight days. Your health is an investment and I promise your body will thank you. I look forward to you joining the Live Ultimate family and together we can all strive towards the ultimate goal of enlightened health and wellness!

 Live Ultimate,

 Founder and President